When we began creating our Demi-Fine jewellery brand, we wanted to pay tribute to the people who matter most to us – our family. Without the support and encouragement of our kinship, our brand wouldn’t have come to life. That’s how we came up with the name ‘KIN.

Each of our Hoops and Huggies is named after someone special in our lives. From Anna and Ava to Zara and Linny, our earrings are named after our daughters, nieces, and other beloved family members. We wanted our jewellery to be a tribute to these important relationships, and naming our jewellery after them felt like the most heartfelt way to do it.

As we’ve spent time and worked closely together over the years our families have grown closer too, and we’ve evolved from business partners to a true sisterhood. Our husbands have also played a significant role in ‘KIN’s journey, giving their input to branding and quality control. We’re happy to say that ‘KIN has truly become a family endeavour, just like its name.

Our timeless Demi-Fine pieces are crafted to endure, much like the lasting love and connection we share with our kinship. When you wear our pieces, you’re not just wearing jewellery – you’re embracing a piece of our story and the love that inspires it. We thank you for being a part of our journey.