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‘KIN introduces Demi-Fine Jewellery as Malaysia’s first pioneers of this newly defined category. This up-and-coming category bridges costume and fine jewellery, and employs precious metals such as 14k or 18k Yellow Gold Vermeil, Rhodium or Platinum, and 925 Sterling Silver, as well as a mix of precious and semi-precious stones.

Costume jewellery tends to comprise of jewellery pieces that use cheaper alternatives such as brass, stainless steel, glass, crystals/cubic zirconia; compared to the more precious and expensive metals and minerals of fine jewellery. Demi-Fine Jewellery is the sweet spot between cheaper more disposable fast-fashion jewellery and expensive fine jewellery.

Hinged on all things accessible, ‘KIN’s philosophy is to deliver Demi-Fine jewellery that is undeniably high in quality, without the heartbreak of a hefty price tag. A lovechild of all that is both, classic and contemporary, ‘KIN offers go-to essentials, for the everyday modern woman (and men).

Our Demi-Fine jewellery promises to emulate “affordable luxury”, while delivering creative contemporary designs versatile enough to be worn day-in, night-out.

Ranging from smooth surfaced, 18k Gold Vermeil and Rhodium hoops, to studded gemstone charms – ‘KIN offers a plethora of pocket-friendly possibilities to experiment with your personal style. Layer up our necklaces for a rebellious, stacked look, or keep it simple with a statement piece of your choosing.

Use coupon code GET10 for 10% off your first order.


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