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OUR STORY

A lovechild of all that is both, classic and contemporary—'KIN offers go-to essentials, for the everyday woman.

'KIN is a Demi-Fine jewellery brand whose vision celebrates edge, sophistication, and eclectic taste – created by two friends, Athiya and Zaireen, who craved something out of the ordinary.

Our aim is to create affordable and high-quality, contemporary everyday jewellery for the modern woman, thus carving out a sweet spot called Demi-Fine jewellery within the Southeast Asia market, in 2019.

'KIN had its start when we realised how hard pressed we were to find quality jewellery that was hassle-free, kept up with our busy lives, and genuinely suited our day to day looks. We wanted to make versatile jewellery that could be worn day in, night out, by women in our age demographic. These pieces would serve as wardrobe staples, and fill a gap in the market for jewellery that is both stylish and practical.

The goal of our brand is to provide an opportunity for everyone to explore the world of Demi-Fine jewellery, which offers a middle ground between high-end and fast-fashion jewellery. Our collection features pieces crafted from 14k or 18k Yellow Gold Vermeil, 18k Rose Gold Vermeil and Rhodium, over 925 Sterling Silver; with the recent addition of 9k Solid Yellow Gold paired with precious gemstones.

In April 2019, our debut collection was released and featured hoop earrings that have since become a cult favourite. The collection comprised of hoops in various timeless sizes and styles, all of which are designed to be lightweight, stylish, and with proper care, are guaranteed to last for years to come.

Our subsequent collections feature chains and charms, which include a selection of bold, natural gemstone-adorned pendants that are expertly paired with our signature Rolo and Anchor chains. We also offer a range of high-quality, Italian-made necklaces and chunky Brass pieces. Our latest collection introduces a line of timeless Emerald, Blue Sapphire, and Rainbow Sapphire necklaces and bracelets, each finished with 9k Solid Yellow Gold.

We are excited to announce the opening of our newly-launched showroom in the highly sought-after neighbourhood of The Stories of Bukit Tunku. 'KIN invites you to come and experience our Demi-Fine pieces in an intimate, cozy, and comfortable setting. Make an appointment here.

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