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WHAT IS DEMI-FINE JEWELLERY?

Demi-Fine jewellery refers to personal adornments that sit in the sweet spot between fine and costume jewellery.

On one end of the spectrum, fine jewellery is typically crafted from precious metals, stones, and gems, and sold at extremely high price points. While fast fashion pieces are usually constructed from pleated alloys (stainless steel, copper, brass) and man-made crystals such as Cubic Zirconia. Thus, Demi-Fine jewellery has taken the jewellery world by storm, transcending boundaries and reinforcing its rightful place as “affordable luxury”, which only uses precious metals of the likes of Gold, Silver, Platinum, and Rhodium.

The costume jewellery buyer looks for a quick, fast-fashion purchase, whereas the fine jewellery customer commits to significant purchases, usually associated with milestone gifting. In this day and age, a new breed of Demi-Fine “luxury hunters” looks to accessorise. This, combined with the expectation of their new purchases lasting a long time and love of well-deserved self- gifting, create the ultimate, ‘KIN lover.

At ‘KIN, all our pieces are Demi-Fine as we use only the most precious of metals. These include the hoops, which are made of 925 Sterling Silver, plated with Rhodium or in 18k Gold Vermeil (of 2.5 micron). Along with our new, chains and charms collection that come studded in a myriad of semi-precious stones and unorthodox designs.

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