By Jolin Lee, 19 December 2019.
In between the more prestigious jewellery brand and the ones that are more catered towards fast fashion, there is this tiny gap that is unfulfilled — jewellery that is hassle-free, high quality yet affordable seems to be lacking in the industry. It’s easy to find jewellery staples, but many of them would either fall into the hefty price tag category or quality that is just not up to par.
What many are actually looking for is demi-fine jewellery — pieces that hit that certain sweet spot between fine and costume jewellery. As fine jewellery is usually made with precious stones and metals, and costume ones are made using alloys and crystals — demi-fine is that perfect balance between the two; usually made in 14k gold and semi-precious stones. That’s where friends, Athiya Hamid and Zaireen Iskandar comes in with their brand ‘KIN.
‘KIN, a home-grown jewellery brand focuses on hassle-free, demi-fine pieces made for the everyday woman. Each piece is designed to be ‘easy’, yet polished-looking on any woman (or man) — whether it is on their ears, necks or ankles. As the pieces are made in either Gold Vermeil and Rhodium — that is undeniably high in quality, you’ll know that these are the ones that will last and not break down just after a few wears.
‘KIN made its debut with their first collection in April 2019, consisting of lightweight hoops of various thickness and size. Soon after its release, the brand immediately garnered attention on social media. Celebrities and influencers alike were seen with the hoops, and with that, they were cemented as cult-classics.
Chains and Charms is the brand’s second chapter. Original pendants ornamented with semi-precious stones are introduced along with the Rolo chain; that comes in a selection of lengths, thickness and material. You can wear it on its own or start pairing with any of the seven charms available. Conventional shapes that are completely versatile and timeless. Choose from daggered triangles, re-imagined “dog tags”, and topaz encrusted pills and wands.
Huggies and hoops are priced from RM370 to RM890, while the chains are priced from RM380 to RM1,300, and charms are priced from RM350 to RM1,250. Everything is available for purchase www.jewellerybykin.com.
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